Subjects

A handbook explaining how to exploit the features of generative artificial intelligence for real professional upskilling and reskilling and thus turn it into a valuable ally for enhancing one’s skills.

ChatGPT inaugurated the race for generative AI, which has developed and evolved into a series of models and platforms capable of producing often professional-grade text and graphics content. Today, many of these tools have reached a stage of development where they can become true ’assistants’ to be relied upon on a daily basis.

The text allows one to explore the infinite possibilities offered by artificial intelligence especially in digital skills and communication, learning how to interrogate different AI models to obtain content and ideas, saving time and improving the quality of work.

The book is a practical guide to optimise your business idea, increase its effectiveness and identify the best way to launch it in the market and on the web.

You will learn how to apply the most effective conversion strategy for your business, acquiring all the tools you need to become independent. You will also learn how to analyse your niche market in order to understand its potential and how to assess your budget.

Finally, the book shows you how to enhance your brand positioning with personal branding and the ikigai method and how to adapt your content marketing to all levels of awareness.

The book is a comprehensive guide to all the principles of UX Writing. It includes a vast selection of practical examples and suggestions, providing readers with an effective writing method.

This is a clear, straightforward and reader-friendly explanation of the theories and techniques required for a step-by-step implementation of all SEO activities. The book is suitable also for readers with no IT knowledge.