Subjects

China blocks their exports. The United States looks to Greenland to extract them. Europe does not produce them, but desperately needs them: Rare Earths are today’s gold of the 21st century.

Geopolitics of Rare Earths takes the reader inside the new great game of critical raw materials, where China controls 80% of refining, the United States rushes to find new deposits, and Europe–still lacking a common strategy–tries to focus on recycling and partnerships. The book clearly answers crucial questions: Which industrial groups are leading this change? What role can Europe and Italy play? What financial instruments allow operators and investors to participate in this global challenge?

Enriched with charts, tables, and a color map on the inside covers locating rare earth reserves, the book combines geopolitics, economics, and finance, offering a valuable tool to navigate a contest that will determine wealth, energy security, and power in the coming decades.

Rebelling against fate, breaking the rules, and living a life worth living. A journey for those who are not satisfied with “that’s how it’s always been done,” but instead are fueled by questions, dreams, and inner revolutions.

Halfway between a personal growth book, a biography, and an entrepreneurial essay, The Tao of Business is a true journey of discovery along a different path–the path of the extraordinary.

Dario Vignali–founder of several companies, including Marketers, the most important Italian community of founders, creatives, and digital professionals–shares the journey that took him from being a shy young man to becoming an entrepreneur and creating several successful businesses. The real achievement, however, was not accumulating tangible results, but deeply understanding the meaning of a full, authentic, and conscious life.

The Tao of Business, the result of years of experiences, research, mistakes, and achievements, is a powerful guide for those who want to create something of their own, pursue freedom, and live with intention. Not just a book, but an invitation to rewrite the rules of your own game.

Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.

From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.

Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.

An essential guide to exploring, predicting, and shaping the future, transforming insights into concrete actions.

How are trends born? How can they be anticipated and used to build real scenarios? Navigating the Future answers these questions by offering a structured and accessible method to understand and anticipate social, cultural, and technological changes, exploring theories, models, and practical tools to create innovative strategies.

Enriched with examples, case studies–the proposed framework has been successfully used in projects for luxury brands and both Italian and international companies–expert testimonials, and guided activities, the book leads the reader through the stages of observation, forecasting, and creation, encouraging critical reflection on the future and on the role each individual has in shaping it.

Perfect for professionals in marketing, fashion, communication, and for anyone who wants to navigate an uncertain world with natural intelligence and strategic imagination.

A Very Short History of Economics brings to light the hidden economic forces behind war, innovation, and social transformation, providing a comprehensive overview of capitalism and the market system.

Starting from the development of agriculture and reaching up to the war in Ukraine, Andrew Leigh weaves together the most significant moments in history with his expert insights through compelling storytelling. Why did the invention of the plow lead to gender inequality? Why did certain diseases influence the expansion of colonialism? And what real-life events inspired the famous board game Monopoly?

A book for everyone, highly enlightening and written by expert hands: a perfect introduction to the history of the global economy.

Writing with AI is an invitation to develop a more fulfilling and productive relationship with technology, stimulate inventiveness, improve technical skills and offer new perspectives on writing.

Aimed at those who use writing for work - copywriters, content creators, social media managers, marketing strategists - the book covers the stages of the creative process using applications such as ChatGPT, Claude, Gemini and others. Starting from the customisation of the operating context, with brand identity guidelines, the book moves on to the organisation of ideas and then to the planning and drafting of the text. The last part of the work deals with the dissemination and adaptation of the product: visibility in search engines with SEO and reworking the original content for further formats, such as reels and carousels, for social.

Through this book, it will be possible to find inspiration, learn procedures and adopt strategies to convey value through words.

An essential handbook that reveals how to harness the potential of generative artificial intelligence in the professional sphere, a practical guide to boosting productivity and creativity.

Generative AI is revolutionising the way we work and live. But how can we understand and use this technology effectively? Generative AI answers this and other questions, starting with the basics and moving on to the more advanced aspects. The work covers AI fundamentals, practical applications, prompt engineering techniques and the optimal use of AI generation tools. Packed with use cases and proven strategies, the handbook illustrates how to automate processes and integrate AI into daily routines.

An indispensable resource for anyone wishing to fully exploit the potential of AI, the book offers the keys to turning the challenges of a new technological era into opportunities.

Seth Godin, one of the most influential business thinkers and a bestselling author, offers us the most up-to-date guide to thinking strategically in a multifaceted and ever-evolving world.

In this sequel to his bestseller This Is Marketing, Seth Godin outlines a comprehensive and highly useful framework for creating an effective and elegant strategy, providing the essential building blocks for making change happen.

With the clarity and insight characteristic of the "Godin brand," This Is Strategy is a guide to developing a new way of strategic thinking and offers all the key elements needed to turn our vision into reality.

Whether you are an entrepreneur, a business leader, or someone who wants to achieve their dreams, this book will teach you to think innovatively, to see courage as a value, and to make a difference.

‘Stop thinking about what to write and start writing to think!’ Matteo Bortolotti reveals the practical side of writing: a super-power with which to realise ourselves and our goals.

Artificial intelligence can write anything, but it can never write what you think, feel and really want. After more than twenty years of writing and coaching, the author invites us to rediscover the irreplaceable power of writing ‘for humans’ by demonstrating why we should continue - or begin - to practice it. Writing, in fact, is not just for telling stories: writing is an extension of the mind, a tool with which to imagine and plan one’s life.

By following the principles of cardiowriting® (mental training with weekly targeted writing exercises) and the five phases of the S.P.A.C.E. method (Save, Plan, Act, Keep and Extract - an innovative organisational structure to manage the creative and informative process) you will learn to organise your projects, improve your mental wellbeing, reconnect with creativity and develop a true mental operating system: an inexhaustible machine of ideas.

Genius writing is an indispensable resource for professionals and startuppers, students and creatives who want to take back control of their lives.

A handbook explaining how to exploit the features of generative artificial intelligence for real professional upskilling and reskilling and thus turn it into a valuable ally for enhancing one’s skills.

ChatGPT inaugurated the race for generative AI, which has developed and evolved into a series of models and platforms capable of producing often professional-grade text and graphics content. Today, many of these tools have reached a stage of development where they can become true ’assistants’ to be relied upon on a daily basis.

The text allows one to explore the infinite possibilities offered by artificial intelligence especially in digital skills and communication, learning how to interrogate different AI models to obtain content and ideas, saving time and improving the quality of work.