Subjects

Rebelling against fate, breaking the rules, and living a life worth living. A journey for those who are not satisfied with “that’s how it’s always been done,” but instead are fueled by questions, dreams, and inner revolutions.

Halfway between a personal growth book, a biography, and an entrepreneurial essay, The Tao of Business is a true journey of discovery along a different path–the path of the extraordinary.

Dario Vignali–founder of several companies, including Marketers, the most important Italian community of founders, creatives, and digital professionals–shares the journey that took him from being a shy young man to becoming an entrepreneur and creating several successful businesses. The real achievement, however, was not accumulating tangible results, but deeply understanding the meaning of a full, authentic, and conscious life.

The Tao of Business, the result of years of experiences, research, mistakes, and achievements, is a powerful guide for those who want to create something of their own, pursue freedom, and live with intention. Not just a book, but an invitation to rewrite the rules of your own game.

Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.

From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.

Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.

Writing with AI is an invitation to develop a more fulfilling and productive relationship with technology, stimulate inventiveness, improve technical skills and offer new perspectives on writing.

Aimed at those who use writing for work - copywriters, content creators, social media managers, marketing strategists - the book covers the stages of the creative process using applications such as ChatGPT, Claude, Gemini and others. Starting from the customisation of the operating context, with brand identity guidelines, the book moves on to the organisation of ideas and then to the planning and drafting of the text. The last part of the work deals with the dissemination and adaptation of the product: visibility in search engines with SEO and reworking the original content for further formats, such as reels and carousels, for social.

Through this book, it will be possible to find inspiration, learn procedures and adopt strategies to convey value through words.

Seth Godin, one of the most influential business thinkers and a bestselling author, offers us the most up-to-date guide to thinking strategically in a multifaceted and ever-evolving world.

In this sequel to his bestseller This Is Marketing, Seth Godin outlines a comprehensive and highly useful framework for creating an effective and elegant strategy, providing the essential building blocks for making change happen.

With the clarity and insight characteristic of the "Godin brand," This Is Strategy is a guide to developing a new way of strategic thinking and offers all the key elements needed to turn our vision into reality.

Whether you are an entrepreneur, a business leader, or someone who wants to achieve their dreams, this book will teach you to think innovatively, to see courage as a value, and to make a difference.

‘Stop thinking about what to write and start writing to think!’ Matteo Bortolotti reveals the practical side of writing: a super-power with which to realise ourselves and our goals.

Artificial intelligence can write anything, but it can never write what you think, feel and really want. After more than twenty years of writing and coaching, the author invites us to rediscover the irreplaceable power of writing ‘for humans’ by demonstrating why we should continue - or begin - to practice it. Writing, in fact, is not just for telling stories: writing is an extension of the mind, a tool with which to imagine and plan one’s life.

By following the principles of cardiowriting® (mental training with weekly targeted writing exercises) and the five phases of the S.P.A.C.E. method (Save, Plan, Act, Keep and Extract - an innovative organisational structure to manage the creative and informative process) you will learn to organise your projects, improve your mental wellbeing, reconnect with creativity and develop a true mental operating system: an inexhaustible machine of ideas.

Genius writing is an indispensable resource for professionals and startuppers, students and creatives who want to take back control of their lives.

This handbook highlights the theories, references to neuroscience literature, application methods and ethical reflections you need to know in order to design a business model oriented towards human value through neuromarketing.

The first section combines theory and practice, focussing on the cognitive and emotional processes required for the predictive reading of purchasing behaviours and the construction of valuable brand identities.

The second section reflects on humanistic capitalism and on utopia as a core concept in evolved business models, where ethics acts as the thread that weaves and binds the syntax of the entire marketing and communication process.

This is a useful and inspiring volume for entrepreneurs, marketing and communication professionals and students, who will find turnkey strategic models and a modern, human and ethical vision of working.

The book focuses on neuroselling as a new approach – based on a better understanding of the brain – to sales techniques.

This is the first scientifically sound book about the latest findings on the relationship between brain function and sales techniques.

It is designed to provide the business community with a basic understanding of the human brain and the latest findings on persuasive processes, particularly those based on the brain’s unconscious response mechanisms. For this reason, after a brief presentation of how the brain works and what its secrets are, the authors delve deeper into the processes underlying unconscious decisions, emotions and perceptions, sourcing from the latest neuroscientific research.

The outcome is a scientific and practical handbook, accessible even to beginners; it is a useful application tool for companies and individual professionals working in a topical relational context such as the business world.

This is a guide on how to apply neuroscience to the world of food and beverage – from catering to delivery – so that consumers can get the products they want in their shopping cart and on their tables.

The outcome of the author’s many years of experience, the book lays out several case studies that can help us understand new consumer behaviours, focussing on catering activities ranging from individual points of sale to delivery, as well as brands sold by large-scale retailers.

This practical handbook features the latest scientific research on the whole world of food and wine, providing answers and suggesting effective communication strategies for brands aiming to get into consumers’ shopping carts, for restaurateurs who want to put their guests at ease, and for anyone working in the delivery field and aiming to create a relationship with customers and stand out from the masses.

This is a handy and comprehensive design and research journey to create your own personal, unique and unforgettable brand.

Design Yourself springs from its two authors’ common passion for design. Serena Giust loves taking care of the words she writes; Giada Correale loves taking care of the styles and images she creates. Together they have worked on researching and building a verbal and visual identity, which they describe in this book packed with inspirational reflections, exercises and examples from the best experts.

The purpose of design is to solve problems and create value; hence, design principles can help anyone aiming for awareness and to grow personally and professionally. The authors want to make design principles accessible to everyone and help people use them to create their very own authentic and recognisable visual identities.

Designed for professionals, creatives and SMEs, as well as for students about to enter the world of work, Design Yourself is a book for anyone who wants to stand out and communicate their full potential.

The first Italian book on Media Training: a method to help people become aware on how to communicate effectively and confidently in video by means of practical tools.

While many indicators show a clear growth of the audio world, video communication still remains the main channel for success in spreading a message to the largest possible audience.

Gianroberto Marelli, a television director with many years in a managerial career for the Mediaset group, includes in this book all his education and experience, creating an unusual video communication method which combines robust neuroscientific foundations and a practical journey to acquire the necessary elements for effective communication, beyond the video where it takes place.

This is an innovative book for businesspeople, politicians, teachers offering remote teaching and anyone who intends to improve their way of video communication for the purpose of appearing on TV, in a YouTube video, during an Instagram live, hosting a webinar or during a simple meeting.