Subjects

An essential handbook that reveals how to harness the potential of generative artificial intelligence in the professional sphere, a practical guide to boosting productivity and creativity.

Generative AI is revolutionising the way we work and live. But how can we understand and use this technology effectively? Generative AI answers this and other questions, starting with the basics and moving on to the more advanced aspects. The work covers AI fundamentals, practical applications, prompt engineering techniques and the optimal use of AI generation tools. Packed with use cases and proven strategies, the handbook illustrates how to automate processes and integrate AI into daily routines.

An indispensable resource for anyone wishing to fully exploit the potential of AI, the book offers the keys to turning the challenges of a new technological era into opportunities.

This is a first-of-its-kind Italian handbook on the music industry that clearly lays out business models, metrics and strategies as well as stories, personalities, innovations and case studies.

Entrepreneur, publisher and lecturer Giampiero Di Carlo presents the music business with the descriptive accuracy of an insider – but adding a pop slant fitting for a subject that is appealing to an increasingly broader audience of professionals and aspiring professionals.

The book thoroughly investigates the industry’s supply chain, offering glimpses into the future that factors such as blockchain technology, NFTs and the metaverse will bring to artists, labels and publishers.

The author’s ground-breaking approach to the subject narrows the gap between theory and practice, making the book equally useful to managers and entrepreneurs in the industry as it is to artists, students and startuppers aiming to make it in the music business.

Guido Di Fraia is back with a fully comprehensive manual to help companies seize the opportunities offered by artificial intelligence in marketing and communication activities and, more broadly, in business.

In the next few years, AI will become a dominant and far-reaching technology that will support us in every area of our daily and professional lives, becoming – much like electricity did back in the day – an indispensable commodity. Based on these premises, the book uses in-depth discussions, case studies and real how-to instructions to provide a detailed and operational vision of how AI solutions can be used to generate value in all the different phases of a marketing strategy. Thanks to the author’s signature pioneering vision, the book is a crucial tool to strategically design and implement artificial intelligence solutions for marketing and communication activities tailored to the specific needs of companies ranging from local to multinational.

This book is the key to really understanding blockchain technology – a groundbreaking solution that is inexorably becoming part of our lives.

The book provides a detailed study of the opportunities offered by a smart and forward-looking application of blockchain technology, which is used for cryptocurrency transactions. It is ideal for anyone wishing to invest in the high-resiliency opportunities offered by this new technology. How will Blockchain evolve in the coming years and which industries will be affected the most?

Come nasce l’idea di una startup? Come si conquista il mercato? Dove si trovano i soldi? Business angel e venture capital? Il crowdfunding funziona? Che differenza c’è tra incubatore e acceleratore? Cos’è l’open innovation? Come si fa un’exit? Andare all’estero: sì, no, quando? E se poi fallisco? Il fenomeno delle startup, nato nella Silicon Valley, è arrivato anche in Italia. Giovani talenti, studenti illuminati, ingegneri, programmatori si inventano un’impresa innovativa. Hanno un sogno e sono disposti a tutto per realizzarlo. Non sono mossi dalla logica del profitto, ma da quella di cambiare il mondo. Sono i nuovi eroi. Questo libro è una guida essenziale per chi vuole creare una startup. Scritto da quattro giornalisti che ogni giorno si confrontano con questo ecosistema. 10 capitoli da leggere tutti d’un fiato, con le interviste esclusive ai founder di startup mondiali, da Airbnb a Candy Crush. 10 capitoli da sottolineare. 10 capitoli da conservare nel tempo per chi vuole farcela. E magari, chissà, cambiare il mondo.