Author: Irene Festa

2 results found - page 1 of 1

    • Nausica Montemurro    Irene Festa   

      Navigating the Future

      Tools and Techniques of Trend Forecasting to Understand and Shape Change

      An essential guide to exploring, predicting, and shaping the future, transforming insights into concrete actions.

      How are trends born? How can they be anticipated and used to build real scenarios? Navigating the Future answers these questions by offering a structured and accessible method to understand and anticipate social, cultural, and technological changes, exploring theories, models, and practical tools to create innovative strategies.

      Enriched with examples, case studies–the proposed framework has been successfully used in projects for luxury brands and both Italian and international companies–expert testimonials, and guided activities, the book leads the reader through the stages of observation, forecasting, and creation, encouraging critical reflection on the future and on the role each individual has in shaping it.

      Perfect for professionals in marketing, fashion, communication, and for anyone who wants to navigate an uncertain world with natural intelligence and strategic imagination.

    • Irene Festa   

      Illustrated Fashion

      The language of clothing

      Illustrated Fashion is a fully visual volume in three languages – Italian, English and French – designed as a handy reference guide for specific fashion design terms.

      With over 2,000 entries and 1,500 technical illustrations, the book is aimed primarily at fashion students and designers, as well as fashion enthusiasts wishing to expand their vocabulary. It includes all the most common clothing-related terms sorted by item. The highly detailed illustrations focus on different clothing features, such as necklines, pockets and sleeves, all of which are thoroughly examined in the appendix.

      The book has been designed both as a handbook and a source of inspiration for new hybrid clothing items or fresh takes on the classics.